Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction.
Read MoreInnovation can still sometimes to be considered an "extra" or "nice to have" in business. But it is actually essential to compete in the constantly-evolving business landscape. So how can a company adopt innovative practices?
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